Senior Marketing Director Jobs in Bayern gesucht - gefunden!

Du gestaltest komplexe Transformationen, entwickelst unser Marketing-Advisory-Geschäft in CEE weiter und führst multidisziplinäre Teams von der ersten Idee bis zur Umsetzung. Bei Accenture gestaltest du dir selbst das Umfeld, in dem du aufgehst – mit Arbeitsweisen, die zu dir passen. ...

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia. YOUR RESPONSIBILITIES Own the revenue, profitability and growth of BIRKENSTOCK's owned digital business across 27 EMEA markets, and lead the transformation required to make it best-in-class. Own the digital P&L and deliver the growth number: full accountability for net sales, gross margin and EBITDA across 27 EMEA markets; set, commit to and consistently exceed ambitious revenue and profit targets. Drive relentless commercial growth through a sales-first mindset: own weekly and seasonal trading performance - traffic, conversion, AOV, full-price sell-through and retention - leading trade, forecast and seasonal planning meetings, and converting user data, consumer insight and competitive intelligence into fast, revenue-generating action. Lead the EMEA digital transformation: step-change the digital business from its current maturity to best-in-class - commercial capability, personalization and AI-enabled experience, service model, operating model and ways of working - driving every transformation initiative through to measurable P&L impact. Co-own the technology, digital product and data agenda with Global: define EMEA platform, product and data requirements and priorities within the global roadmap, shape build / buy / partner decisions, and hold the bar on platform health, scalability and speed to market across 27 markets. Lead, develop and raise the bar of a cross-functional team of 25 - Digital Marketing, Digital Experience, Digital Product: build a high-performance, commercially accountable culture and a pipeline of top-tier digital talent. Act as the executive voice for Digital across EMEA and the global leadership team: translate e-commerce opportunities into compelling, quantified business cases and secure the investment required to fund growth. Stay at the forefront of emerging EMEA and global DTC digital trends (consumer, market, technology, AI) and convert them into tested, revenue-generating opportunities ahead of the competition. Benchmark competitor and pure-play performance across EMEA and translate the gaps into commercial action. Own senior relationships with strategic platform, technology and agency partners to secure commercial and technical advantage for BIRKENSTOCK. YOUR PROFILE 12+ years' professional experience in digital / DTC E-Commerce, including senior leadership in a scaled international consumer brand, digital pure-play, e-commerce platform or e-tailer; premium footwear, fashion or lifestyle background is a strong plus Proven track record of delivering market-beating revenue and profit growth across multi-market e-commerce P&L Demonstrated experience leading digital transformation at scale, including new platforms, capabilities, and operating models, with clear commercial impact Deep expertise in performance and owned digital marketing, including CAC / LTV, MMM and test-and-learn Strong technology fluency across e-commerce platforms, digital product, data architecture, martech and applied AI; able to work effectively with engineering and product teams Extensive experience building, leading and developing high-performing teams, including leaders of leaders, in a complex international matrix Strong commercial and entrepreneurial mindset, with exceptional P&L management and financial acumen; energized by setting and beating ambitious revenue and profit targets Strategic and action-oriented leader with a track record of driving change, making decisions at pace and delivering both short- and long-term business impact Excellent stakeholder engagement and executive presence, with the credibility to lead, challenge and influence across a global matrix Exceptional analytical skills, with the ability to translate data and insights into decisive commercial action WE OFFER: BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application! Please hand in your application in English. ...

Vorhersage der zukünftigen Nachfrage, Steuerung der Nachfrage und Festlegung von Kontrollen zur Optimierung aller relevanten Umsatzströme. Erstellung, Gestaltung und Umsetzung von Verkaufs-, Preis- und Total-Revenue-Strategien in Zusammenarbeit mit dem Property Director of Sales & Distribution. Aktive Unterstützung des Budgetprozesses und Erstellung des Forecasting in Zusammenarbeit mit dem Multi Property Director of Sales & Marketing – Überwachung der Prozesse im Forecasting & Budgetierung, der drei Hotels Durchführung und Überwachung der Entwicklungen am Markt sowie der Pricing- und Total-Revenue-Strategien der Hotels. ...

Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. Your mission Develop and lead the global marketing strategy across all Business Unit categories, ensuring a consistent and compelling representation of products throughout the entire marketing mix Drive the execution of seasonal and long-term marketing strategies by delivering global communication tools, defining guidelines for regional markets, and tracking excellence in implementation Ensure consumer relevance across all touchpoints by translating consumer insights, product benefits, and category trends into impactful marketing initiatives. ...

You own the end-to-end consumer journey architecture and the global digital demand engine, turning brand storytelling into a connected, data-led omnichannel ecosystem that drives full-price sell-through, digital revenue growth and brand relevance. You are the commercial engine of marketing, linking brand, product and sales outcomes. Define and implement the global consumer journey framework from awareness to advocacy, integrating paid, owned and earned channels across DTC, retail and wholesale and removing fragmentation between global, regional and channel execution Lead cross-channel integration of the global always-on demand engine across brand marketing, performance marketing (owned by E-Com) and CRM, loyalty and lifecycle marketing in partnership with E-Com Connect the digital strategy across Brand, DTC and Wholesale, align storytelling, product drops and activations globally, and enable shared demand creation with key partners such as JD, Foot Locker and Zalando Shape the consumer data strategy and first-party data capture with E-Com and Omnichannel, and co-create segmentation, audience modelling and personalisation at scale to deliver a single customer view and actionable insights Co-own the digital product roadmap across web, app and retail tech with E-Com, Omnichannel and Technology, and champion customer experience excellence across every touchpoint Translate brand storytelling into platform-native ecosystems, build scalable content systems rather than campaign-led execution, and provide global toolkits and frameworks for local market activation Define global, regional and local roles and decision rights, lead the operating model transformation, and standardise planning, campaign orchestration and performance tracking to drive efficiency, consistency and adoption across markets Your talent 15+ years’ experience in digital marketing, including proven experience leading global teams at a senior level University degree in Marketing, Business Administration, Communications or a comparable field Expertise in channel management, in particular media, social and retail activation Proven track record of leading successful cross-channel global campaigns and navigating matrixed stakeholders across global, regional and local teams Strong command of consumer data, analytics and personalization, and the ability to translate insight into commercial results Experience shaping operating models, governance and ways of working across a global organization Passion for sport and for creating show-stopping moments that blend sport and culture Excellent communication skills, intercultural competence and a strategic, commercially minded approach Team-oriented, resilient and confident under pressure Fluent in English; German is a plus. ...

Sales and/or consulting experience welcome.  Proven track record in managing complex cross-functional planning and operational processes within an international matrix organization. Strong commercial understanding combined with analytical and strategic thinking capabilities. Experience leading teams and developing high-performing talent. ...

Your talent 8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or a related field, preferably within the sporting goods, fitness, training, lifestyle, or consumer goods industry University degree in Marketing, Business Administration, Communications, Sports Management, or a related discipline Extensive experience in developing and executing global marketing strategies, preferably within performance, fitness, training, or sports-related categories Strong leadership skills with proven experience managing, developing, and inspiring high-performing teams in a global matrix organization Deep understanding of training and fitness consumers, brand building, integrated marketing communications, athlete and product storytelling, and category growth strategies Strong analytical capabilities with experience defining, tracking, and optimizing marketing KPIs and business performance metrics Excellent stakeholder management, communication, and presentation skills, with the ability to influence senior leaders and cross-functional teams globally Strategic, proactive, and highly organized, with the ability to manage multiple priorities and drive results in a fast-paced environment Team-oriented, resilient, and confident under pressure, with a collaborative and solution-driven mindset Fluent in English; additional language skills are considered a plus Passion for sports, fitness, and training, with a strong understanding of current consumer and industry trends Willingness to travel internationally. Our principles PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. ...

Please be aware that we will not reply to questions relating to non-Investor Relations topics. Mail Choose language en Switch color scheme. Marketing, Herzogenaurach, Germany Marketing Creative Director SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. ...

This involves direct managerial responsibility for a team of Medical Managers, an administrative coordinator, and a Medical Scientist Lead (MS Lead), who is the manager of the field-based Medical Scientists (MS) and Patient Affairs field team. This TA is in charge of several products at different lifecycle stages. The Director Medical Affairs LIVE leads the development and implementation of the German Medical Therapeutic Area strategy and the Medical product strategy in collaboration with the MS Lead and the Medical Managers. ...

Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. Your mission Develop thorough creative strategies for Business Unit Teamsport aligned with the Brand and BU's objectives, maintaining brand identity, and captivating the target audience Oversee the end-to-end development and implementation of seasonal creative directions for the Business Unit, including collaboration with external partners and agencies Define clear content plans and message hierarchies to produce the required assets Collaborate with marketing channel owners to implement ideas that align with their strategic channel directions encompassing Paid Media, PR, Organic Social, Commercial Marketing, and ecommerce Lead creative projects through all phases of development and execution, from concept ideation and design development to final delivery. ...

The key function of the Business Development Director is to create and execute the target pursuit process for new business, assist in future product development and sales planning as well as assist in acquisitions, partnerships, reorganizations or divestitures for the region as needed. Essential duties and responsibilities include: Collection and analysis of customer insights, competitor intelligence, product trends and industry developments in support of Magna’s current and future product planning and forecasting. Assessment of market needs for new products, processes and technologies, and development of strategic recommendations to enhance Magna’s regional capabilities for products, processes and techniques in pursuit of new business opportunities. ...

In this capacity, this role will assume responsibility for some key accounts and manage each as a business on behalf of US Hematology Oncology.  This role will also lead a team of Area Business Managers, ensuring strong field execution and ongoing professional development.  This role will function as a player/coach and, in partnership with their matrix partners, will be the central focal point for commercial communications regarding account planning, strategy, collaboration, resource allocation and customer engagement.  Additionally, this role, working in partnership with their V&A, Marketing, PSS and Medical, has responsibility for building the strategic account plan for assigned accounts, as well as for organizing and deploying the appropriate resources within SANOFI to drive value co-creation with customers and meet/exceed revenue targets.  This role, in partnership with the matrix partners above, will identify and qualify opportunities within their accounts and develop and drive growth strategies, team-to-team alignment and executive relationships together with cross-functional team members. Accordingly, this role will lead strategy sessions as needed with their account teams to facilitate the co-creation of customer value and ensure ongoing internal alignment and account growth.  We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. ...

Du baust Marken auf, die Menschen begeistern, Wachstum vorantreiben und entwickelst ein Team, das den Status quo kontinuierlich hinterfragt und neue Wege geht. Mit einem klaren Fokus auf Performance, Markenwirkung und Consumer Relevance hebst Du unser Marketing auf das nächste Level – datengetrieben, integriert und konsequent auf Wachstum ausgerichtet. Senior Director Football Marketing (m/w/d) Das bringt der Job: Gesamtverantwortung für die Marketingstrategie der Kategorie Fußball – von der Vision bis zur messbaren Umsetzung Entwicklung und Steuerung integrierter, kanalübergreifender Kampagnen mit klarem Fokus auf Markenaufbau und Performance Führung eines leistungsstarken, funktionsübergreifenden Marketingteams mit einem klaren Anspruch an Exzellenz, Eigenverantwortung und Geschwindigkeit Treiber von Veränderung und Transformation – Weiterentwicklung von Strukturen, Prozessen und Mindset innerhalb des Teams und darüber hinaus Verantwortung für das Marketingbudget sowie Aufbau, Steuerung und Weiterentwicklung strategischer Partnerschaften Zentrale Rolle bei der gruppenweiten Integration des Marketings und enge Zusammenarbeit mit Commercial, Digital, Einkauf und Brand Kontinuierliche Optimierung der Marketingleistung auf Basis von KPIs, Daten und Customer Insights Aktive Weiterentwicklung einer kundenorientierten, datengetriebenen Marketingorganisation Aufbau skalierbarer Strukturen sowie Implementierung moderner Marketingstandards und -tools Das wird mitgebracht: Mindestens 8–10 Jahre Erfahrung im Marketing, mit nachweisbaren Erfolgen im Markenaufbau und in der Skalierung von Wachstum Abgeschlossenes Studium im Marketing, mit Erfahrung im Brandmarketing, Sportmarketing oder der Sportvermarktung Nachweisbare Erfahrung als Wachstumstreiber – nicht nur als Marketer: Mehrjährige Verantwortung für signifikantes Umsatzwachstum (z.B. ...