(Senior) Manager Global Retail Category Planning

The (Senior) Manager Global Retail Category Planning drives the global merchandising strategy for a specific category across Direct-to-Consumer channels, ensuring a commercially strong, consumer-relevant, and differentiated product offer across Full Price Stores, Factory Outlets, and E-commerce. This role works closely with Global GTM and Regional Merchandising teams to shape DTC-specific assortment strategies, including retail exclusives, product lifecycle management, and strong alignment with retail marketing across all channels.

Global DTC Assortment Strategy

• Define assortment principles across E-commerce, Full Price Stores, and Factory Outlet channels
• Build a clear and differentiated product strategy aligned with the overall brand direction
• Develop assortment frameworks covering: Product flow, depth, breadth, and option count, article count across business units, gender, age groups, product groups, and franchises, price points and price tiers
• Ensure the right balance between core, seasonal, and trend-driven products
• Define seasonal launch and drop calendars to drive traffic, engagement, and productivity. Cross-Functional Collaboration
• Partner closely with Global GTM, Product Merchandising, Planning, Marketing, and Retail Marketing teams
• Ensure DTC requirements are embedded early in the product creation process
• Align merchandising strategies with retail execution across stores and online channels
• Support compelling product presentations through strong storytelling and channel execution.

Regional Support & Alignment

• Provide frameworks, tools, and strategic guidance to regional merchandising teams
• Support localization of assortments while maintaining global consistency
• Enable clear channel segmentation and execution excellence across markets.

Performance & Insights

• Monitor key business metrics such as sell-through, margin, and inventory productivity
• Identify opportunities and risks to improve future assortments and product flows
• Provide insights to Global GTM and Product Creation teams.